Jill, Sabryna, Carly, Parker and I decided to redo a marketing campaign for an existing company called Intermountain Golf Cars. Carly made the website, Jill redesigned the logo and wrote the personas, I did the mock-up of the golf cart and packaging design, Parker shot the commercial and Sabryna designed the brochure and the actual golf cart materials we used for the student government golf cart.
Website Link: http://carlyjaneradmall.wix.com/intermtn-golf-cars
Communication Objectives:
- Our product will help in creating and establishing a campus identity, and serve as a recruiting tool.
- When recruiting students, our product will establish credibility for the University.
- Our brand promises the best quality- when you see our logo you know you're getting the best.
Design in packaging:
The logo is based around a font with the word motion in it. I designed the packaging to go with the logo. The slanted letters imply motion, so keeping the lines on the box clean and simple makes the logo the main focus on the box. The movement of the logo mirrors the movement of the lines on the box.
The Gestalt principles I used were similarity, simplicity, and continuity.
Similarity- Keeping the box similar to the logo and the website with the white background and black and gold lettering.
Simplicity- I kept the box simple and let the design speak for itself.
Continuity- Your eyes follow the natural line of the box with the logo and everything moves in the same direction.
Sketches:
Intermountain Golf Cars offers customizable enclosures and seats. These are a couple sketches of what you could do with a golf cart for Dixie State University. The enclosure is red and the trim and zippers for the windows are in white. The seats are in blue with the inserts set in red. The logo of DSUSA is represented on the back of the seat, but you could use any of the logos found around campus for different organizations.
If you get a cart with IGC we guarantee you will be satisfied with the design of your golf car and it will represent your university. Seats come with different features and can have different panels. Want your logo on the seat? IGC can include your schools logo to give your university a customized golf cart that you want to represent your university.
Packaging-
I used the law of similarity in my packaging design. The clean white box is the same as the website, and our logo appears on both sides of the box. I used the minimalist design because when I receive packages I want to be able to identify where it came from and what it is about. I don't want to have to look for the information, I want it to be up front.
On the two ends of the package we have About Us and Contact Info. This allows us to present our information while conveying a high class establishment.
The top of the package will be the logo of the universities we are sending it to. We want you to be able to customize your golf car to your complete satisfaction.
What's Inside: Inside of the packages, each university will get swatches with their school colors and different designs ideas for seats and enclosures.
